Special Ingredients

Here is a comprehesive list of most of the ingredients that are in our food, along with other important facts. Click on each topic to read about specific ingredient profiles.

  Proteins
Proteins are a group of highly complex organic compounds found in all living cells. Protein is the most abundant class of all biological molecules. Complete proteins contain all the amino acids necessary for human growth and maintenance.

  Grains
Grains are excellent sources of carbohydrates, fiber, protein, and minerals. They act as antioxidants, are are needed by every cell in the body. When you use the whole grain, numerous nutrients such as the B vitamins, vitamin E, and numerous enzymes are intact. In addition, grains improve bowel function, help to eliminate constipation, fight skin inflammation, help stabilize blood sugar levels, and are antiviral and antioxidant.

  Vitamins
Vitamins are nutrients required in tiny amounts for essential metabolic reactions in the body.

  Minerals
Minerals are essential to good health because they act as catalysts for a number of vital bio-chemical reactions. They're utilized throughout the day and must be replenished.

  Antioxidants
Antioxidants are compounds that protect the body from formation of oxygen free radicals, which are unstable oxygen molecules that can line the interior of blood vessels and restrict blood flow. Free radicals rapidly react with other molecules, starting chain reactions in a process called oxidation. They prevent and slow down the breakdown of another substance by oxygen. The highly reactive free radicals can damage healthy DNA and have been linked to changes that accompany aging and with disease processes that lead to cancer, heart disease, and stroke. The body produces its own antioxidants to keep them in balance. However, stress, aging, and environmental sources such as polluted air and cigarette smoke can add to the number of free radicals in the body, creating an imbalance.


Proteins

» AMINO ACIDS
Amino acids are the building blocks of protein. Twenty amino acids are needed to build the various proteins used in the growth, repair, and maintenance of body tissues. Eleven of these amino acids can be made by the body itself, while the other nine (called essential amino acids) must come from the diet. The classification of an amino acid as essential or nonessential does not reflect its importance, because all twenty amino acids are necessary for health. Instead, this classification system simply reflects whether or not the body is capable of manufacturing a particular amino acid.

» FISH MEAL
Fishmeal is a rich source of amino acids, high quality protein and marine lipids. It also reduces dependence on synthetic amino acids. Because adequate amounts of essential amino acids may be lacking in the body, it is an ideal supplement.

The fatty acids in fishmeal also complement those from vegetable proteins. The latter contain predominantly omega-6 polyunsaturated fatty acids, whereas fishmeal is rich in long chain omega-3 polyunsaturated fatty acids. Together with vegetable proteins it can provide the optimum ratio of omega-6:omega-3 fatty acids. This results in improved disease resistance. There is now substantial evidence showing the benefits of these fatty acids in terms of health of the human consumer.

» DRIED WHOLE EGGS
Eggs are an excellent source of complete protein since they contain the right proportion of all amino acids, B vitamins, vitamin D, vitamin E, vitamin A, unsaturated fatty acids, and the minerals copper, iron, sulfur, phosphorus, selenium, magnesium and zinc. The egg yolk contains the richest known source of choline, also found in lecithin, which is necessary for keeping the cholesterol moving in the bloodstream. Also, eggs help your animal have a shiny coat.



Grains

» WHOLE BARLEY
Whole barley is the grain without its outer shell. Whole barley is a good source of protein, fiber and niacin, and also contains calcium, magnesium, phosphorus and potassium. Barley's a rich source of tocotrienols -- powerful antioxidants also found in vitamin E that helps prevent heart disease and cancer. Barley's also high in beta-glucan, a cholesterol-clobbering soluble fiber.

» WHOLE OATS
Oat based foods have long been recognized for their health benefits, and it is now generally accepted knowledge that oats make a significant contribution to human health. Oats contain a high percentage of desirable complex carbohydrates.

Oats are a good source of total dietary fiber, and the high percentage of soluble fiber present in oats is thought to contribute to lower blood cholesterol levels and decreased risk of heart disease. The edible portion of oats contains one of the highest protein levels of all commonly consumed cereal grains. In addition to having an overall high protein content, oats contain one of the best amino acid profiles of all grains.

Like all cereal grains, oats have a relatively low fat content. The lipids present in oats contain a good balance of essential fatty acids, and are primarily unsaturated. A higher dietary intake of unsaturated fats relative to overall fat consumption has been linked with longevity and general good health.

Oats have a high vitamin B1 (thiamin) content. Thiamin is required by the body for carbohydrate metabolism.

» WHOLE RICE
Rice is the most easily digested grain and least likely to cause allergic reactions. Rice is low in calories, non-fat, a great source of complex carbohydrates, cholesterol-free, and naturally low in sodium. Rice clears up psoriasis and is an anti-cancer and anti-diarrhea. It also helps prevents kidney stones.
Brown rice
This is the whole rice grain, with the outer husk removed and the bran layers and germ left intact. It is light brown in color and the healthiest form of rice since all the vitamins, minerals, important oils, and fiber are retained in the production process. The bran in this rice also contains oryzanol, a compound that can help reduce the body's production of cholesterol. It also contains a generous supply of B vitamins, plus calcium, phosphorus, and iron.
White Rice
This is rice that has been refined so as to remove both the outer husk and bran layers leaving only the starchy inner germ intact. White rice has a core comprised of mostly complex carbohydrates.


Vitamins

» VITAMIN A
Vitamin A is essential, either directly or indirectly, for the function of all the organs in your body and is particularly important for growth and development.

Vitamin A is necessary for the growth and repair of many body cells including those of bones, teeth, collagen and cartilage. It is also essential for a process known as cell differentiation in which unspecialized cells are modified so that they can perform specific functions. Thus vitamin A plays a central role in tissue development and maintenance.

Vitamin A is vital for the formation of healthy epithelial cells. These cells cover the internal and external surfaces of the body and are found in the skin, lungs, developing teeth, inner ear, cornea of the eye, sex organs, glands and their ducts, gums, nose, cervix and other areas. Many epithelial cells produce mucus that is necessary to lubricate body surfaces and protect against invading microorganisms.

Known as 'the anti-infective vitamin', vitamin A plays an essential role in protecting your body from infection. Vitamin A stimulates and enhances many immune functions including antibody response and the activity of various white blood cells such as T helper cells and phagocytes. This immune-enhancing function promotes healing of infected tissues and increases resistance to infection. Laboratory experiments have shown vitamin A to have antiviral activity. Vitamin A also has antioxidant activity and has a role in protecting against free radical damage that contributes to many common diseases.

Vitamin A is involved in iron metabolism and storage. Our eyes need vitamin A to function effectively as vitamin A is involved in the production of a chemical called visual purple, which helps us to see in dim light.

» VITAMIN D
Vitamin D plays a role in the functioning of healthy nerves and muscles by regulating the level of calcium in the blood. It stimulates intestinal calcium absorption and re-absorption in the kidneys, and regulates the metabolism of calcium and phosphorus, which are vital for many body functions including the normal growth and development of bones and teeth. It enables bones and teeth to harden by increasing the deposition of calcium into these structures and may also assist in the movement of calcium across body cell membranes.

Vitamin D is involved in normal cell growth and maturation and may play a part in cancer prevention. Vitamin D is involved in the regulation of the immune system. Vitamin D plays a role in the secretion of insulin by the pancreas, thus aiding in the regulation of blood sugar. Careful regulation of calcium levels is vital for normal nerve impulse transmission and muscle contraction.

» VITAMIN E
Vitamin E functions as an antioxidant in the cells and tissues of the body. That means it combines with oxygen to prevent other body substances from doing so. It protects polyunsaturated fats and other oxygen-sensitive compounds such as vitamin A from being destroyed by damaging oxidation reactions.

Vitamin E's antioxidant properties are also important to cell membranes. For example, vitamin E protects lung cells that are in constant contact with oxygen and white blood cells that help the body fight disease. Evidence is starting to build that vitamin E can protect against heart disease and may slow the deterioration associated with aging.

Vitamin E also acts as an antioxidant in foods. It helps keep vegetable oils from being oxidized and turning rancid. This makes vitamin E a useful food preservative. A deficiency of vitamin E weakens the immune system, increasing susceptibility to infection.

» VITAMIN K
Vitamin K is used to make prothrombin and other proteins that are important in blood clotting. Vitamin K also plays a role in the conversion of prothrombin to thrombin, another protein important in blood clot formation.

Vitamin K is necessary for the conversion of osteocalcin to its active form. Oosteocalcin regulates the function of calcium in bone turnover and mineralization. It is also necessary for the function of a protein known as MGP that is present in bones, teeth and cartilage.

Vitamin K is necessary for the production of a urinary protein involved in kidney function that inhibits the formation of calcium oxalate kidney stones.

» ASCORBIC ACID (VITAMIN C)
Vitamin C is a water-soluble vitamin that functions as a powerful antioxidant. Vitamin C promotes healing and is extremely important to the body's immune system by helping produce collagen. Collagen is the main supportive protein of skin, tendon, bone, teeth, cartilage, and connective tissue. Whenever tissue must grow, develop, or repair itself after injury, collagen is needed to hold everything together. The majority of tissues in the body depend on vitamin C for proper growth, development, and maintenance. If vitamin C is not present in adequate quantities, this process cannot take place. A prolonged deficiency of vitamin C will deteriorate structures already present.

Free radicals, which are believed to promote heart disease, cancer, and other illnesses, are formed as a process of normal cell metabolism-and in response to chemical toxins such as cigarette smoke and air pollution. Free radicals are also generated as a result of psychological, physical, emotional, and pathologic stress on the body. Vitamin C is a free radical scavenger and reducing agent; it protects the body from free radical damage by binding to and inactivating these troublesome groups of atoms.

In a 1987 study, Machlin and Bendich showed that ascorbic acid plays a significant role in various functions in the immune system, such as enhancing white blood cell activity and boosting interferon levels. Recently, researchers have shown that vitamin C improves nitric oxide activity. Nitric oxide is needed for the dilation of blood vessels, potentially important in lowering blood pressure and preventing spasm of arteries in the heart that might otherwise lead to heart attacks.

Additionally, vitamin C helps to maintain blood vessels, harden bones, form the dentine of teeth, heal burns and wounds, and form hemoglobin. Vitamin C also protects other nutrients within the body, and helps fight infection. It enhances the effects of vitamin E and actually regenerates oxidized vitamin E. Vitamin C also plays important roles in wound healing and as a natural antihistamine. The body's ability to store vitamin C is limited, therefore regular intake is important.

» BIOTIN SUPPLEMENT
Biotin is a water-soluble vitamin and a source of sulphur. Biotin also contains MSM, methionine, zinc and calcium all of which are nutrients necessary for healthy growth. Biotin functions as an essential cofactor for several enzymes. Biotin is essential for carbohydrate metabolism and in the synthesis of fatty acids. It also helps incorporate amino acids into protein.

Biotin is essential for cell growth and replication through its role in the manufacture of DNA and RNA, which make up the genetic material of the cell. Healthy hair and nails require biotin. Biotin deficiency affects the functioning of the immune system. A recent animal study showed a decrease in white blood cell function with biotin deficiency.

» CALCIUM PANTOTHENATE
Pantothenic acid is an antioxidant B vitamin which has been demonstrated to increase endurance, is necessary for the formation of acetylcholine in the brain, helps remove age pigment, improves the condition of the skin and lengthens lifespan in laboratory animals.

» CHOLINE CHLORIDE
Choline is indispensable for a number of fundamental processes in the body. Generally classified as a B-complex vitamin (referred to as vitamin B4 in some publications), choline influences the metabolism of carotene and vitamin A in animals. It is in fact an essential component for ensuring the proper functioning of the nervous system.

Choline plays a vital role in a number of different ways: by building and maintaining cell structures; by forming acetylcholine for the transmission of impulses; by preventing perosis in poultry; by building lecithin; and by regulating the alkaline-acid balance. It also aids in cleaning body wastes by helping the liver to function.

» COBALT CARBONATE
Used as a source of cobalt. Cobalt is required for the production of vitamin B-12 (Cobalamin). Vitamin B-12 is known as the "wonder" vitamin and is important in many ways. Vitamin B12 is essential to the body's growth and development. It helps the body process and burn fats, carbohydrates and proteins. It also helps the nervous system work properly and aids in growth and cell development--especially blood cells.

It is also necessary for production of the protective sheath that covers nerve cells, and helps the body process DNA. Credited with longevity, energy-booster, helps with a healthy digestive function and preventing fatigue.

» FOLIC ACID
Folic Acid is a water-soluble nutrient belonging to the B-complex family. Among its various important roles, folic acid is a vital coenzyme required for the proper synthesis of RNA and DNA, the nucleic acids that maintain our genetic codes and insure healthy cell division.

Adequate levels of folic acid are essential for energy production and protein metabolism, for the formulation of red blood cells, and for the proper functioning of the intestinal tract. It is also used by the body both to synthesize and break down amino acids.

Folic acid is needed to keep homocysteine (an amino acid) levels in blood from rising. Excess homocysteine has been linked to an increased risk of heart disease in most studies. Folic acid may also protect against certain types of cancer (lung, cervical, colorectal). Folic acid deficiency affects all cellular functions, but most importantly it reduces the body's ability to repair damaged tissues and grow new cells.

» PYRODOXINE HYDROCHLORIDE
Pyrodoxine hydrochloride is known as Vitamin B-6. Vitamin B-6 is a water-soluble nutrient that cannot be stored in the body, but must be obtained daily. Vitamin B6 is an important nutrient that supports more vital bodily functions than any other vitamin. Vitamin B-6 assists in keeping our blood cells, teeth, gums, and nervous system functioning properly. Another important role of B-6 is assisting with potassium and sodium balance. This is due to its role as a coenzyme involved in the metabolism of carbohydrates, fats, and proteins.

Vitamin B6 is also responsible for the manufacture of hormones, red blood cells, neurotransmitters, enzymes and prostaglandins. Vitamin B6 is required for the production of serotonin, a brain neurotransmitter that controls our moods, appetite, sleep patterns, and sensitivity to pain.

Among its many benefits, vitamin B6 is recognized for helping to maintain healthy immune system functions, for protecting the heart from cholesterol deposits, and for preventing kidney stone formation. B6 is also effective in the treatment of allergies and arthritis.


Minerals

» CHELATED MINERALS
"Chelate" means, "claw," and chelation is the process of bonding a mineral chemically, so that they figuratively hang on, like a claw, to amino acids (the building blocks of protein). This bonding makes it easier to efficiently digest, absorb and assimilate minerals for proper utilization in the body.

» CALCIUM CARBONATE
Calcium is a mineral that is found naturally in foods. Calcium is necessary for many normal functions of your body, especially bone formation and maintenance. Calcium can also bind to other minerals (such as phosphate) and aid in their removal from the body. Calcium carbonate is used to prevent and to treat calcium deficiencies.

» CALCIUM IODATE
Iodine is an essential trace element. It is the only trace element that plays a role at the hormonal level. Iodine is an essential component of the "Thyroxine" hormone secreted by the thyroid gland, which helps fats and carbohydrates to be utilized properly. It is under this form that it acts in the organism. Thyroxine is a hormone that regulates the basal metabolism. On top of the cellular respiration, the thyroid hormone influences the growth of young mammals and birds and the reproduction.

Compare to any of the other products containing iodine, Calcium Iodate permits to obtain the highest blood level of iodine and to maintain it during a longer period. Calcium Iodate is absorbed immediately at the intestine level, thus allowing rapidly high blood levels of iodine. It is used as a good nutritional source of iodine in animal feeds.

» KELP MEAL
Kelp Meal is brown seaweed harvested from the cold, nutrient-rich waters of the north Atlantic Ocean. Kelp meal has been used for centuries as a rich, non-polluting source of natural organic minerals and nutrients. Kelp contains over 70 minerals and elements, 21 amino acids, simple and complex carbohydrates, and several essential growth hormones (auxins, cytokinins, and gibberellins) that are in a ready-to-use form.

This all-natural supplement contains enzymes that can provide trace minerals to your pet. This excellent natural source of chelated minerals and plant hormones is harvested and processed at a low temperature to preserve the biologically active components. It is then ground to produce a meal.

» POTASSIUM CHLORIDE
Potassium is a mineral that is found naturally in foods and is necessary for many normal functions of your body, especially the beating of your heart. Potassium chloride is used to prevent or to treat a potassium deficiency. Along with sodium, potassium regulates the water balance within the body and its cells. It also helps govern the body's acid balance and the electrical charge within the cells.

Potassium keeps the heart beating normally, helps the muscles contract, and feeds the cells by controlling the transfer of nutrients from surrounding fluids. It helps the kidneys remove waste products from the body, works with phosphorus to supply oxygen to the brain, and cooperates with calcium to regulate the nerves.

» SODIUM SELENITE
Selenium may be the most potent nutrient antioxidant. Selenium is a trace element that's been shown to be a very potent anti-carcinogen and anti-mutagen, and has significantly reduced the risk of coronary disease at extremely low microgram doses.

Selenium is a natural anti-inflammatory agent. When selenium was given to rheumatoid arthritis patients, there were beneficial clinical effects in 40-45% of subjects. In addition, various muscular wasting diseases such as muscular dystrophy and lung diseases such as cystic fibrosis occur more frequently in persons with selenium deficiencies.

Perhaps the most potent anti-disease effects of selenium are its ability to prevent and treat cancer. Selenium has prevented and reversed spontaneous, chemically induced, and transplanted tumors in a wide variety of animal studies. The addition of very small amounts of selenium to kitchen salt led to the reduced incidence of several forms of cancer. Selenium is now being used as an adjuvant to breast cancer therapy and shows promise as a treatment for immunodeficiency diseases.

Among the beneficial effects of selenium, which may help to explain its anticarcinogenic effects, is its ability to boost and normalize every component of the immune system. Recent evidence indicates that selenium significantly affects the functioning of nonspecific, humoral, and cell-mediated immune responses.

Selenium may be the most underrated nutrient supplement. It doesn't get nearly as much attention as high profile nutrients such as vitamin C, vitamin E, and beta-carotene, but its beneficial effects in improving and helping to maintain the body's antioxidant, antidetoxification, and immune systems are second to none.


Antioxidants

» BETA CAROTENE (VITAMIN A)
Vitamin A is essential, either directly or indirectly, for the function of all the organs in the body and is particularly important for growth and development.

Vitamin A is necessary for the growth and repair of many body cells including those of bones, teeth, collagen and cartilage. It is also essential for a process known as cell differentiation in which unspecialized cells are modified so that they can perform specific functions. Thus vitamin A plays a central role in tissue development and maintenance.

Vitamin A is vital for the formation of healthy epithelial cells. These cells cover the internal and external surfaces of the body and are found in the skin, lungs, developing teeth, inner ear, cornea of the eye, sex organs, glands and their ducts, gums, nose, cervix and other areas. Many epithelial cells produce mucus that is necessary to lubricate body surfaces and protect against invading microorganisms.

Known as 'the anti-infective vitamin', vitamin A plays an essential role in protecting your body from infection. Vitamin A stimulates and enhances many immune functions including antibody response and the activity of various white blood cells such as T helper cells and phagocytes. This immune-enhancing function promotes healing of infected tissues and increases resistance to infection. Laboratory experiments have shown vitamin A to have antiviral activity. Vitamin A also has antioxidant activity and has a role in protecting against free radical damage that contributes to many common diseases.

Vitamin A is involved in iron metabolism and storage. Our eyes need vitamin A to function effectively as vitamin A is involved in the production of a chemical called visual purple, which helps us to see in dim light.

» ASCORBIC ACID (VITAMIN C)
Vitamin C is a water-soluble vitamin that functions as a powerful antioxidant. Vitamin C promotes healing and is extremely important to the body's immune system by helping produce collagen. Collagen is the main supportive protein of skin, tendon, bone, teeth, cartilage, and connective tissue. Whenever tissue must grow, develop, or repair itself after injury, collagen is needed to hold everything together. The majority of tissues in the body depend on vitamin C for proper growth, development, and maintenance. If vitamin C is not present in adequate quantities, this process cannot take place. A prolonged deficiency of vitamin C will deteriorate structures already present.

Free radicals, which are believed to promote heart disease, cancer, and other illnesses, are formed as a process of normal cell metabolism and in response to chemical toxins such as cigarette smoke and air pollution. Free radicals are also generated as a result of psychological, physical, emotional, and pathologic stress on the body. Vitamin C is a free radical scavenger and reducing agent; it protects the body from free radical damage by binding to and inactivating these troublesome groups of atoms.

In a 1987 study, Machlin and Bendich showed that ascorbic acid plays a significant role in various functions in the immune system, such as enhancing white blood cell activity and boosting interferon levels. Recently, researchers have shown that vitamin C improves nitric oxide activity. Nitric oxide is needed for the dilation of blood vessels, potentially important in lowering blood pressure and preventing spasm of arteries in the heart that might otherwise lead to heart attacks.

Additionally, vitamin C helps to maintain blood vessels, harden bones, form the dentin of teeth, heal burns and wounds, and form hemoglobin. Vitamin C also protects other nutrients within the body, and helps fight infection. It enhances the effects of vitamin E and actually regenerates oxidized vitamin E. Vitamin C also plays important roles in wound healing and as a natural antihistamine. The body's ability to store vitamin C is limited, therefore regular intake is important.

» TOCOPHEROLS (VITAMIN E)
Tocopherols are the group of compounds that make Vitamin E. Vitamin E functions as an antioxidant in the cells and tissues of the body. That means it combines with oxygen to prevent other body substances from doing so. It protects polyunsaturated fats and other oxygen-sensitive compounds such as vitamin A from being destroyed by damaging oxidation reactions.

Vitamin E's antioxidant properties are also important to cell membranes. For example, vitamin E protects lung cells that are in constant contact with oxygen and white blood cells that help the body fight disease. Evidence is starting to build that vitamin E can protect against heart disease and may slow the deterioration associated with aging.

Vitamin E also acts as an antioxidant in foods. It helps keep vegetable oils from being oxidized and turning rancid. This makes vitamin E a useful food preservative. A deficiency of vitamin E weakens the immune system, increasing susceptibility to infection.

» SODIUM SELENITE
Selenium may be the most potent nutrient antioxidant. Selenium is a trace element that's been shown to be a very potent anti-carcinogen and anti-mutagen, and has significantly reduced the risk of coronary disease at extremely low microgram doses.

Selenium is a natural anti-inflammatory agent. When selenium was given to rheumatoid arthritis patients, there were beneficial clinical effects in 40-45% of subjects. In addition, various muscular wasting diseases such as myotonic dystrophy and lung diseases such as cystic fibrosis occur more frequently in persons with selenium deficiencies.

Perhaps the most potent anti-disease effects of selenium are its ability to prevent and treat cancer. Selenium has prevented and reversed spontaneous, chemically induced, and transplanted tumors in a wide variety of animal studies. The addition of very small amounts of selenium to kitchen salt led to the reduced incidence of several forms of cancer. Selenium is now being used as an adjuvant to breast cancer therapy and shows promise as a treatment for immunodeficiency diseases.

Among the beneficial effects of selenium, which may help to explain its anticarcinogenic effects, is its ability to boost and normalize every component of the immune system. Recent evidence indicates that selenium significantly affects the functioning of nonspecific, humoral, and cell-mediated immune responses.

Selenium may be the most underrated nutrient supplement. It doesn't get nearly as much attention as high profile nutrients such as vitamin C, vitamin E, and beta-carotene, but its beneficial effects in improving and helping to maintain the body's antioxidant, antidetoxification, and immune systems are second to none.

» CITRIC ACID
Citric Acid is an antioxidant. It is added to produce a pleasant acid flavor. Citric acid is a very important metabolite in animals. It is the best-known acid of the fruit acids. It also helps with the adjustment of correct pH.
Dog Foods

» Puppy Pride (PUPPY)

» Prime Life Plus+ (ADULT)

» Trim & Active (SENIOR)

» VIP Ultimate (ALL AGES)

» Treats (ALL AGES)

» Shampoo (ALL AGES)



Cat Foods

» Classic Cat (ALL AGES)

» VIP Ultimate (ALL AGES)

» Shampoo (ALL AGES)


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